What small business needs to know about starting and growing a business in a rapidly expanding digital economy.


What we do. We teach small business how to compete and grow 
on a mobile device that is no bigger than an index card.


Why our digital media strategies are important for growth. 
Better mouse trap that captures topic-based in-market online consumers anywhere in the world with unparalleled engagement.


Why your company should care.
Because your competition is looking for our digital marketing strategies to dominate your core topic-based product or services on the first page of local, national and global internet search results.
Why keyword and topic-based domain strategies are paramount.

The accelerating digital economy has proven that the majority of in-store and online consumer experiences start from keyword or a topic-based internet browser search query, not by brand.

A couple at a business meeting


Learn what big retail, branding agencies, ad agencies, publishers, network media and the business elite don't want to share with small business, startups and entrepreneurs.


With uncertainty looming over Google FLoC (Federated Learning of Cohorts), consumer data privacy regulations and the loss of third party cookies, how entrepreneurs start, launch and grow online will fundamentally change by 2023. We at Empire Builders believe it is important for small business to have access to the same insider digital knowledge that big tech is currently capitalizing on. The great internet privacy reset underway will disrupt even the very best in online services. The online giants have been preparing for a hard shift to a global digital economy for more than a decade. As privacy-first web browsers become the reality, entrepreneurs, startups and small business will find it impossible to compete against these online giants dollar for dollar. Read on.


From our decade long privacy-first internet research and development effort, we identified that using exact-match descriptive website domain names without using tracking identifiers was a perfect solution to privacy restricted browsers in search and display when competing against the online giants. As small business is forced to embrace a privacy-first internet, products like Google Analytics will become even less effective for conversion data and tracking, leaving small business with limited measurement options.  

Empire Builders has proven that branded support websites that effectively use exact-match topic-based keyword domain names in a privacy-first browser will have an advantage over the fiercest competitor when targeting keyword, topic and cohort groups. With Google's FLoC framework in place, consumer data privacy regulation in the hands of legislators and the loss of behavioral tracking identifiers, it’s even more important to have a keyword or topic-based strategy that can dominate the first six inches of a mobile device.


As browser tracking disappears and privacy walls take affect, we believe word mashups, wildly-misspelled, numerated, hyphenated and double lettered domain names will have a diminishing effect on website history relevance and traditional SEO strategies. This will become a stumbling block for many new and poorly SEO'ed websites vying for page one dominance in a keyword and topic-based privacy-first internet browser.

Understanding how today’s in-the-moment online users initiate product and service consumption by keywords and topics is paramount. Online consumers today have cast overboard the traditional way of doing brand-search commerce and it will only get worse as consumers embrace the rapidly expanding direct-to-consumer online economy. These impatient online consumers now predominantly search by dictionary-based goods and service keywords and topics like home décor, women's clothing, auto insurance and mergers and acquisitions. The recent FLoC trials and a decade of Google search analytics overwhelmingly supports the hard shift away from intrusive surveillance internet search and display strategies.


By 2023 Google's great internet reset will leave many small businesses behind, leaving in-the-moment online consumers at the mercy of substandard products and services from the online giants.

Empire Builders has over a decade of vetted visionary digital research, development, innovation and digital asset strategy experience. We have helped startups hard launch and small businesses grow in a rapidly expanding digital economy. We have proven the Empire Builders concept 1000's of times and we are confident our model is the key to brand relevance from here on out.


Empire Builders has never been more confident and ready to meet this moment and we are ready to help guide small business through this disruption.

Supporting Video To The Above Content

Why a keyword or topic domain name strategy in a privacy-first internet will be the most valuable investment your small business will ever make.

Start video @ 1:33: 42 
Notable mention: 1:38:40 - 1:39:04 

Josh Karlin tech lead manager of Google’s Privacy Sandbox team video PowerPoint 

"Let's talk about FLoC"


AUGUST 11, 2021 by KATE KAYE

Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential

"In general, many observers and industry stakeholders are in the dark about the concept Karlin introduced at the meeting, and Google does not appear to have formally introduced the new topic-based concept to participants in the Worldwide Web Consortium forum where Google formally operates its Privacy Sandbox initiative."

“It’s possible that the next version of FLoC will work much the same as the recent origin trial, except that they’ll use topics or keywords from the page instead of, or in addition to, domain names,” said Don Marti, vp of ecosystem innovation at CafeMedia, who keeps close tabs on Google’s Privacy Sandbox efforts. However, he said, “I don’t know anything about how the next release of FLoC will be different from the last one.”

Full Article Here

Our digital innovations places Empire in a class all by itself in an era of a trackless topic-based internet. 

Our visionary research and development for trackless topic-based search results has been entirely self funded since 2009. No seed round capital, no investor capitol, no Silicon Valley capital, just pure relentless innovation driven by an unexplainable vision. Our trackless topic-based solutions have been vetted and are ready to take on Google's reinvention of internet search.

Topic-Based Internet Search Challege

The online advertising example below is how Empire went from an unknown digital marketing company in Eau Claire, Wisconsin to being known as a top digital marketing strategist in the nation!

Google Online Advertising Example

Empire Builders has100's of easy online topic-based keyword domain names in just about every small business industry. Empire Builders, entrepreneurs and startup innovators if your ready to start or grow a small business online, connect with us by email today to setup a free consultation!